Trainers from Hetura Books have completed a one-day training programme for team members of Reach Marketing Ghana, on implementing workable strategies for the sale of books.
A total of twelve individuals, ten from Reach Marketing, and two from Hetura Books participated in the event held at the Central University College, Miotso campus.
The Team Lead of Hetura Books, Jonathan Adzokpe, opened the event by defining TEAM as “Together Everyone Achieves More”, before moving on to talk about the qualities of a winning team.
According to Jonathan, a winning team is one that has a shared vision, a shared mission, shared values and ultimately a shared audacious goal. He then gave some tips on book sales and preservation.
Jonathan insisted that every sales agent should keep their books clean at all times and make sure the book is highly presentable before dealing with any client. He advised agents to take time to know their product inside out before attempting to sell them.
For his part, Kobina Abaka-Kwansa of Reach Marketing Ghana engaged participants in an interactive session where he tried to find out from every participant their answer to the question “What will you do if you were not afraid?” He then spoke about limitations and how they can be viewed as challenges to be overcome and not problems or blockades to ultimate success.
The head of marketing at Hetura Books, Kennedy Kwaku Nyandzi, went into details of various strategies that could be used to sell books. Some of his techniques include team duplication style, mud against the wall, Book-Sale-Evangelism and the use of social media. He also taught participants how to do selective reading before recommending books to anybody.
Reach Marketing is a dynamic marketing service provider. Hetura Books is an innovative publishing company based in Tema. The company is organizing the upcoming Hetura Author Training Programme which will equip leading authors with skills to sell more books and reach wider audiences.
To participate in the Hetura Author Training programme, call (+233) 0501 360 780 or +(233) 0272 507 447 to book a seat.
Kobina Abaka-Kwansa is a highly motivated student of Central University College. He believes in challenges without limitations. Kobina is the founder of Reach Marketing Ghana, a company that undertakes Event marketing, Advertising and Branding and bulk SMS.